What is Help to Buy?

If you want to purchase a home of your own, but can’t afford to buy on the open market, Help to Buy could be your way onto the property ladder. The Government has created the Help to Buy scheme to help you take your first steps into home ownership.

So, if you would like to buy in Buckinghamshire, Bedfordshire, Hertfordshire, Essex, Cambridgeshire, Norfolk, Suffolk, Surrey, East & West Sussex or Kent then Help to Buy East & South East is the right place for you. 

Am I Eligible  

Am I Eligible?

Have a look at the different Help to Buy schemes available and the eligibility criteria for each of them.

Apply online  

Apply Online

Click here to apply for Help to Buy Shared Ownership or Rental schemes.  For Help to Buy Equity Loan schemes, please click here.

Find a home  

Find a Home

If your application for Help to Buy shared ownership or rental meets the eligibility criteria you can start looking for a property via the property search section on this website.

Already bought a home with Help to Buy?

Existing Equity Loan customers can contact My First Home, the Post-Sales Agency, on 0345 848 0235 – Monday to Friday, 9am-5pm or visit their website: myfirsthome.org.uk

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Want to buy a home?

If you're looking for help getting onto the property ladder, we offer a number of  home ownership schemes through Help to Buy across the East & South East of England.

More info


Let's Get Moving! 

Download a copy of our booklet, which will provide you with a useful guide to all the Help to Buy schemes available.  

More info

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Want to sell a home?

When you want to sell your Help to Buy property, the selling process will vary depending on which scheme you used to purchase your home.

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Customer Stories. 

Interested to hear how Help to Buy has worked for everyone else? Have a look at our Customer Stories

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Developer Registration. 

Visit our useful Developer Registration page to find out how our Stakeholder Managers can help you get the best from Help to Buy.    

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Got a Question? 

From paying back your Equity Loan to the principles of Shared Ownership, we'll have an answer for you. 

More info

New Help to Buy scheme announced

The Government has announced a new Help to Buy scheme to run from April 2021. It is restricted to first-time buyers and includes regional property price caps to ensure the scheme reaches the people who need it most. There are no changes to the current Help to Buy equity loan scheme which runs to March 2021.

The new scheme will run from April 2021 to March 2023. As with the current scheme, under the new scheme, the government will lend buyers up to 20% of the cost of a newly built home, and up to 40% in London.

Read more about this on www.gov.uk